After reading the case “E-commerce at Yunnan Lucky Air,” reflect on the challenges of the organization as they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. How can the tactic be implemented within the scope of the overall strategy?
Submit at least a 3-4-page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Paper and all citations should be in APA format.