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E BUSINESS

E BUSINESS

Create a detailed with a least 4 bullets in each section of your e-business Marketing Mix (4 P’s) Product, Place, Promotion, Price

Marketing Mix is one of the main components of successful marketing which helps a company to sustain strong market position and remain competitive. The marketing mix means demand-influencing variables available to the organization. The classic description of the marketing mix, although something of a simplification, is the as the four ‘P’s:  Product: What type and range of product or service should a company provide?  Price: What price should be set for each product or service? Promotion: How do a company best communicate with target customers and convince them to buy an offer? Place: What channels of distribution and what levels of service are appropriate? (Boone, Kurtz, 1992).

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E BUSINESS

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