Organization is Nationstar Mortgage Company
Based on the organization you selected in Module 1, use the following guidelines to write an environmental analysis and an industry analysis of 350-500 words:
1. Using the library or other external credible sources, research the segments of the general environment to write the environmental analysis of your Capstone Project.
2. Incorporate the five forces of competition to help write the industry analysis of your Capstone Project.
3. If you are entering global or international markets, use the CAGE model (see “Distance Still Matters: CAGE Distance Framework”) to help you write the industry analysis of your Capstone Project. N/A
4. What do you see as being the trends, outlook, or forecast for the type of organization that you are writing about in your Capstone Project?
Environmental Scan: Porter’s Five Forces
Development of an effective strategy requires a complete competitive analysis that details the state of competition within the industry in which the company is operating. Porter (1979) proposed that the competitive situation within an industry is determined by five distinct forces:
• The intensity of rivalry in a marketplace or industry.
• The bargaining power of buyers in the industry.
• The bargaining power of suppliers.
• Exit and entry barriers to the industry itself.
• Substitute products available to consumers and the exposure the company experiences should customers switch to substitute products.
IMPORTANT Students must follow APA Style guidelines and must include the following standardized elements: • Cover page • Main body with paper title. • In-text citations for paraphrased and quoted material • References page • Minimum number of credible, academic sources • Running head • Page numbers • Double spaced on standard sized paper (8.5” x 11”) • 1” margins • 12 pt. Times New Roman • Indent each new paragraph (tab ½” or 5 spaces) Each of these elements should comply with guidelines presented in the APA Style 6th Edition Manual. You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
Answer Preview-Nationstar Mortgage Company Environmental Analysis
