Involving the Target Customer in the Supply Chain

Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using the module readings,  online library resources, and the Internet, respond to the following:

• Give an example of a product or service where the target customer is part of the supply chain.
• Describe the types of innovations or improvements that have come from involving them in the supply chain.
• Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

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