Nike Elasticity of Demand

In this part of your paper, you address elasticity of the company you have selected. Conduct research for your company and prepare an essay that addresses the following.

• How elastic is the product and/or service?
• If the company needed to increase sales by 40%, what would need to be done (in terms of elasticity)?
• Explain how this would affect both supply and demand.
• Could this affect substitute or complementary products or services? Explain.

Remember to cite your sources in APA format.

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