Target Audiences and Marketing Strategies

“Target Audiences” Please respond to the following:

• Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze .

• From the case study, suggest a marketing strategy that would enable Twitter to reach its goal of acquiring one billion end users. Support your suggested strategy with details about Twitter’s target audience compared to the audience of its closest competitors, Google and Facebook.

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