Marketing Plan for a Make-up Remover-This assignment begins in Week 1 and is due on the final day of Week 11.

Your marketing plan assignment begins with a product or service selection process.

You will select one fictional product or service that you would like to bring to the consumer market. You will be asked to submit a list of THREE possible product/service ideas in Week 1for feedback by the professor, prior to making your final product/service selection in Week 2.

The idea generation process you undertake is up to you.

Remember, your product or service should be one that offers value to the customer.  The best ideas will be novel, useful and feasible.  A good test of your idea is whether it is novel, useful and feasible as described by Kudrowitz & Wallace (2013).

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