Horizon Blue Cross Blue Shield of New Jersey

Horizon Blue Cross Blue Shield of New Jersey-“Union Pacific Corporation” Please respond to the following:

• Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
• Describe how Union Pacific will be affected by each of these external factors.

Week 2 Discussion 2

“Five Forces of Competition Model” Please respond to the following:

• From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
• Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.

Answer Preview-Horizon Blue Cross Blue Shield of New Jersey