Data Collection Tools

1. Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool?

2.Explain the potential challenges faced in an online focus group.

3.Explain why companies may still rely on mail in surveys instead of their cheaper counterpart, the online survey. Defend your response.

4. In the book Pour Your Heart Into It, in chapter 11, Schulz talks about “how businesses fail because its leader could not execute”. Maybe this is because they are not aware of their own strengths or the strength of their team. With that in mind, what are three strength/attributes that you have and that you can offer in a service-learning activity?

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