Marketing Plan Sample

Objectives

• Understand the process of preparing a marketing plan
• Create a positioning statement
• Create a list of features and benefits
• Develop marketing strategy

Assignment Overview

Write a mini-marketing plan for yourself. The plan should give you a framework for marketing yourself to potential employers or a graduate school or wherever you want to go in your life. It will be graded on how well it reflects the structure of a marketing plan and applies marketing concepts to your own personal situation.

Deliverables

• Max of 1,000 words or 2 pages
• Single-spaced, double-spaced between paragraphs and headings
• Normal margins and font
• Include all required elements.

Answer Preview-Marketing Plan Sample