Comcast Environmental Assessment

Module 2 – Case

ENVIRONMENTAL ASSESSMENT

Case Assignment

In this assignment you will be asked to once again consider Comcast in responding to the following two requirements:

Why is it best for large organizations like Comcast to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment?  Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Comcast related examples to support your arguments.

Second, describe how the information obtained from the organization’s macro-level external analysis might be used by an organization like Comcast in performing their SWOT analysis.

In short, what should an organization like Comcast be doing to analyze the external environment at the macro-level and how does that overlap with the organization’s micro-level analysis efforts?  Make sure you provide well-reasoned and well supported arguments.

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

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