Balanced Scorecard Metrics
Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Identify four strategic perspectives of the unit, understanding how they relate to the strategic perspectives of the entire organization. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.
Here’s an example.
| Perspective | Objective | Metric | Target Value |
| Financial | Revenue Growth
Operating Profit Growth
Short-term Solvency
Long-term Solvency |
Annual Rate of Growth
% EBIT/Sales
Current Ratio
Long-term Debt/Equity |
> 6%
> 7% > 2.0 < 30% |
| Customer | Increase Number of Customers
Maintaining Transaction Size
Improve Customer Satisfaction |
Annual rate of Customers Increase
Average Transaction Size
Median Score: Customer Survey |
> 5%
> $600 > 90% |
| Internal | Product Improvement
Ratio of New to Old Products
Maintain Market Share |
% R&D Expense to Revenue
Ratio of New to Old Products
Market Share % |
> 4%
> 8%
> 24% |
| Learning | Employee Training
Employee Turnover
Employee Compensation |
Annual Hours of Employee Training
Employee Turnover
Average Compensation |
> 30,000
< 3% > $38,000 |
2. The Executive Summary should give a brief 1-page description of your organization and how it measures success.
3. Submit a paper that discusses your balanced scorecard. The specific information needed to calculate each metric should be discussed. For each metric discuss the appropriate target value and the actions that need to be taken to achieve the target. The paper should be no more than 10 pages–including the balanced scorecard and any references–and be formatted in accordance with the APA guidelines
Answer Preview-Balanced Scorecard Metrics
