Script for a 8-10 minute presentation
Assess the leadership, human resources and organizational development needs associated with a firm’s strategic goals.
Your presentation is based on Heineken, Case #29 and should include:
A brief overview of the case
Applying concepts from Chapter 7 analyze their international strategy (reason for international expansion, entry mode, international strategy, etc.)
Integrating concepts from chapter 8 discuss how Heinken adopted entrepreneurial strategies in its quest for growth.
Your presentation should be 8-10 minutes in length