Developing and Managing products

Directions for completing this Assignment:

1. Watch the video on Developing and Managing products: ©GaGa’s Inc.http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

2. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below. https://online.vitalsource.com/#/books/9781305370128