Aldi’s Marketing Strategy
Aldi’s Marketing Strategy
The Assessment Brief
Assessment 1:Critically appraise the current marketing strategy of Aldi Supermarkets in the UK. You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.
Answer Preview-Aldi’s Marketing Strategy
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