Balanced Scorecard Metrics
Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Identify four strategic perspectives of the unit, understanding how they relate to the strategic perspectives of the entire organization. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.
Here’s an example.
| Perspective | Objective | Metric | Target Value | 
| Financial | Revenue Growth 
 Operating Profit Growth 
 Short-term Solvency 
 Long-term Solvency | Annual Rate of Growth 
 % EBIT/Sales 
 Current Ratio 
 Long-term Debt/Equity | > 6% > 7% > 2.0 < 30% | 
| Customer | Increase Number of Customers 
 Maintaining Transaction Size 
 Improve Customer Satisfaction | Annual rate of Customers Increase 
 Average Transaction Size 
 Median Score: Customer Survey | > 5% 
 > $600 > 90% | 
| Internal | Product Improvement 
 Ratio of New to Old Products 
 Maintain Market Share | % R&D Expense to Revenue 
 Ratio of New to Old Products 
 Market Share % | > 4% 
 > 8% 
 > 24% | 
| Learning | Employee Training 
 Employee Turnover 
 Employee Compensation | Annual Hours of Employee Training 
 Employee Turnover 
 Average Compensation | > 30,000 
 < 3% > $38,000 | 
2. The Executive Summary should give a brief 1-page description of your organization and how it measures success.
3. Submit a paper that discusses your balanced scorecard. The specific information needed to calculate each metric should be discussed. For each metric discuss the appropriate target value and the actions that need to be taken to achieve the target. The paper should be no more than 10 pages–including the balanced scorecard and any references–and be formatted in accordance with the APA guidelines
Answer Preview-Balanced Scorecard Metrics

