Benchmarking in Strategic Planning

In order to improve processes quality, management keeps records and evaluates processes based on these records. This type of record keeping is considered bench marking. Bench marking allows an organization to analyze variances for different types of processes. Bench marking can also be used to improve in a continual improvement process. In this discussion, you will explore how bench marking can be used for strategic planning.

Respond to the following:

• How can bench marking be used as part of a process improvement procedure in strategic planning?
• What are the disadvantages of bench marking?
• Would bench marking work in all types of organizations? Why or why not?
• How would you explain to workers who were resistant to engaging in bench marking that their assistance and inputs are needed for the bench marking effort to be successful?
• Do you believe that bench marking can lead to a competitive advantage for the organization, or does bench marking simply allow an organization to “catch up” to the organization’s competition?
• Select an organization with which all of your classmates would be familiar. Select a process in which your selected organization engages on a regular basis. Describe a company that would be considered a “leader” in the business process that you have selected. How can your chosen organization learn from the leader in this business process and improve its own performance on the process that you selected?

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