Buying Process of an Online Consumer Product or Service

Assignment 2: Executive Summary of M3: Assignment 2

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In M3: Assignment 2, you evaluated the online consumer product or service from the marketer’s point of view using the five stages of the decision process.

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

• Include a statement of the problem or the topic of M3: Assignment 2.
• Concisely evaluate the findings from your research.
• Recapitulate any main conclusions or recommendations.

Develop a 5-7 slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

Answer Preview-Buying Process of an Online Consumer Product or Service