Coca-Cola in India
Answer questions 1-4 of the “Coca-Cola in India” case presented on page 238 of your textbook.International Management: Culture, Strategy and Behavior
9th edition
Authors: Fred Luthans and Jonathan P Doh
McGraw-Hill Higher Education
ISBN 9780077862442
Make sure your answers are comprehensive and supported with quotes from the book of external academic references. Provide examples to explain your answers where appropriate. Follow the APA style when writing your answers. Your paper must include a cover page, an abstract, a table of content, an introduction, an analysis, conclusions and references. Good composition, grammar and spelling are expected on all assignments. Treat this assignment as a senior level college paper
Questions for Review
- What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India?
- How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?
- If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make?
- How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different countries and respecting the cultural and natural environments of those societies?
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