Consumer Behavior Audit

• Write a CONSUMER BEHAVIOR AUDIT for a product of your choosing, examples include a:
  • new brand of cereal for General Mills
  • different running shoe for a major shoe company
  • audit for a company you may be working for part time

P.S. I would like a topic from (energy drink or shoe for sports)

• Utilize audit format from pages 731-736 in text
• Submit a 10 page written report

Answer Preview-Consumer Behavior Audit