Environmental Scan for the Amazon.com and Apple Inc.

Write a 1,050- to 1,400-word paper in which you complete the following:

• Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
• Determine what competitive advantages each company has and what strategies each company is using.
  • How does each company create value and sustain competitive advantage through business strategy?
  • What measurement guidelines is each company using to verify its strategic effectiveness?
  • How effective are the measurement guidelines that each company is using?

Format your paper consistent with APA guidelines. Minimum of 3 resources.

Click the Assignment Files tab to submit your assignment.

Answer Preview-Environmental Scan for the Amazon.com and Apple Inc.