Establishing a Competitive Environment

Case Assignment

In this case assignment consider some key strategies recently implemented by Comcast in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track.  Make recommendations that you believe would help Comcast to gain market share (that is, hypothetically formulate what you think would be useful strategies for Comcast to consider).  Also comment regarding whether you believe Comcast operates in a socially responsible manner and whether their CSR record helps or hinders their success.

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

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