Ethics & Credibility in Business Communications

Write a 350- to 700-word paper (not including title and reference page) pick any current event you choose according to the following criteria:

• Explain the situation of the event.
• Describe the company’s ethical obligation in their communications to the public.
• Answer the following questions:
  • Did you find any evidence of communications to the general public?
  • How effective was the communication in terms of establishing credibility?
  • If not, what approach would you suggest the company take to communicate to the public to gain credibility?
• Cite and reference at least two sources.

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