Evolution of Advertisement
http://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html
Sept. 25, 2013 (Bloomberg) — The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. (Source: Bloomberg)
INSTRUCTIONS
Click on the link above or “Copy and Paste” the above link in a new window and watch “Naked Brand”.
Include your name, full course information, and assignment title in the upper left-hand corner (SINGLE SPACED)
List each of the following questions in BOLD and then respond to each.
Double space each of your responses under each BOLD question.
Submit a hard copy at the beginning of class and submit an electronic copy to this location by the deadline.
QUESTIONS
List at least five (5) examples the of how “traditional advertising” is changing from “Naked Brand” and in 2-3 sentences, explain how each of these examples impact marketing and/or the brand featured in your example.
Is traditional advertising “finished”? Why or why not based on your review of “Naked Brand” and your personal experience.