General Motors Decision-making Model
Module 4 – SLP
LISTING ALTERNATIVES, WEIGHING ALTERNATIVES, AND SELECTING AN ALTERNATIVE
In preparing SLP 4, consider how the outcome of the buying decision process changed during the recent economic recession.
Make sure you use the following section headings for each of the Question/Issues:
-Why did sellers experienced a CHANGE IN SALES?
-Did the FACTORS prospective and potential buyers use in weighing what your company offers change?
-Did the WEIGHTS on the factors prospective and potential buyers use in weighing what your company offers changed?
– In terms of the DOWNTURN, why did certain types of business suffer more than others? How does your company fit into this picture?
-How do the MODELS of consumer buyer decision-making differ from the models of business buyer decision-making?
When finished, submit the combined SLP4 and SLP1-2-3 by the module deadline.
SLP Assignment Expectations
In preparing your SLP4; you need to demonstrate your learning of the concepts and frameworks for analysis outlined in the modular learning objectives. In particular, are expected to:
Explain how changes in the economic environment affect the criteria used to evaluate alternatives and the weights placed on those criteria.
Note that this assignment does NOT require you to prepare a detailed essay. Use section headings for each of the first 7 topics and the 4 topics indicated above followed by a discussion of each designated topic.
SLP4 should be 2-3 pages added to SLP1-2-3, which should be revised in line with your core professor’s comments.
The Company and Its Competitive Position
NAME and ADDRESS
MISSION
GENERAL OBJECTIVES
CUSTOMERS
PRODUCTS
MARKETS
COMPETITORS
PRODUCT STRATEGY: DISCRIMINATE and/or GENERALIZE
Environment
ENVIRONMENTAL FACTORS THAT AFFECT PRODUCT PURCHASE
CHANGE IN SALES
DOWNTURN
COMPETITIVE POSITION OF PRODUCTS BASED ON ENVIRONMENTAL FACTORS
Promotion
TYPES OF PROMOTION
USED
RECOMMENDED
NON-TRADITONAL PRODUCT PLACEMENT
Factors used in listing, weighing, and selecting
MODEL OF THE DECISION-MAKING PROCESS
WEIGHTS ON THE FACTORS
Answer Preview-General Motors Decision-making Model
