General Motors Products and Competitive Position
Module 2 – SLP
DIVERSITY BREEDS SIMILARITY
SLP2 asks you to consider how your chosen organization is challenged by outside factors affecting the buying behaviors of its buyers and to consider if the products and/or services sold by your company are the result a buyer’s culture, social status, physical environment or other factors, and how the organization reacts to such factors.
Make sure you use the following section headings for each of the Question/Issues:
List the main PRODUCTS (goods and/or services).
DESCRIBE IN DETAIL each product or service giving the reader a rich and deep understanding of the markets for those products or services.
How is the purchase of each product or service influenced by ENVIRONMENTAL FACTORS?
Assess the organizations’ products or services relative to those of competitors based onENVIRONMENTAL FACTORS.
When finished, submit the combined SLP1 and SLP2 by the module deadline.
SLP Assignment Expectations
In preparing your SLP2; you need to demonstrate your learning of the concepts and frameworks for analysis outlined in the modular learning objectives. In particular, are expected to:
Explain how your company uses environmental factors to differentiate its products so that potential and/or prospective buyers of its products see those products as similar to and/or different from competitive products.
Note that this assignment does NOT require you to prepare a detailed essay. Use section headings for each of the first 7 topics and the 4 topics indicated above followed by a discussion of each designated topic.
SLP2 should be 2-3 pages added to SLP1, which should be revised in line with your core professor’s comments.
The Company and Its Competitive Position
NAME and ADDRESS
MISSION
GENERAL OBJECTIVES
CUSTOMERS
PRODUCTS
MARKETS
COMPETITORS
PRODUCT STRATEGY: DISCRIMINATE and/or GENERALIZE
Environment
ENVIRONMENTAL FACTORS THAT AFFECT PRODUCT PURCHASE
COMPETITIVE POSITION OF PRODUCTS BASED ON ENVIRONMENTAL FACTORS
Answer Preview-General Motors Products and Competitive Position
