General Motors Promotions Strategy

Module 3 – SLP

STIMULATING NEED

SLP3 asks you to consider how your chosen organization stimulates need.

Make sure you use the following section headings for each of the Question/Issues:

Describe the TYPES OF PROMOTION USED by your company.

What changes (additions or subtractions) in promotion (need stimulation) would you RECOMMEND in order to increase sales?

In terms of stimulating need, how effective would be product placement in a non-traditional retailer? Would you recommend that your company place your products in NON-TRADITIONAL PLACES? Why or why not? If so, where?

When finished, submit the combined SLP3 and SLP1-2.

SLP Assignment Expectations

In preparing your SLP3; you need to demonstrate your learning of the concepts and frameworks for analysis outlined in the modular learning objectives. In particular, are expected to:

• Explain how marketers stimulate needs
• Explain how your company uses promotion to stimulate need.

Note that this assignment does NOT require you to prepare a detailed essay. Use section headings for each of the first 7 topics and the 4 topics indicated above followed by a discussion of each designated topic.

SLP3 should be 2-3 pages added to SLP1-2, which should be revised in line with your core professor’s comments.

The Company and Its Competitive Position

NAME and ADDRESS

MISSION

GENERAL OBJECTIVES

CUSTOMERS

PRODUCTS

MARKETS

COMPETITORS

PROCUCT STRATEGY: DISCRIMINATE and/or GENERALIZE

Environment

ENVIRONMENTAL FACTORS THAT AFFECT PRODUCT PURCHASE

COMPETITIVE POSITION OF PRODUCTS BASED ON ENVIRONMENTAL FACTORS

Promotion

TYPES OF PROMOTION

USED

RECOMMENDED

NON-TRADITONAL PRODUCT PLACEMENT

Answer Preview-General Motors Promotions Strategy