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# Graded Quiz: Calculating A/B Results (Week 5) View Submissions View Reports

Graded Quiz: Calculating A/B Results (Week 5) View Submissions View Reports
 Question 1 10 / 10 points

You run an A/B test that looks at whether each user clicks a button or not. Which of the following distributions should you use in your analysis?

 a) A normal distribution
 b) A binomial distribution
 c) A common distribution
 Question 2 0 / 10 points

Imagine that you want to run an A/B test, and you think the treatment will improve your conversion rate, which is 10%. In that scenario, what is your null hypothesis?

 Question 3 10 / 10 points

The treatment of your A/B test has 2,659 impressions and 452 conversions. What is the conversion rate, rounded to the nearest percent?

 Question 4 10 / 10 points

What is the most common significance level (or alpha) used in A/B tests?

 Question 5 0 / 10 points

If the control had a conversion rate of 10% and the treatment a conversion rate of 17%, what was your observed lift?

 Question 6 0 / 10 points

Which of the following is true about the significance level (alpha) if the confidence level is 95%?

 Question 7 0 / 10 points

If you run an A/B test and you find a p-value of 0.03, which of the following is true?

 Question 8 10 / 10 points

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

 Question 8 10 / 10 points

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

What was the uplift (lift) in conversion rate?

 Question 9 10 / 10 points

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

What is the p-value as a percentage?

 Question 10 10 / 10 points

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

If the alpha was 5% for this test, you would:

\$15.00