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Graded Quiz: Calculating A/B Results (Week 5) View Submissions View Reports

Graded Quiz: Calculating A/B Results (Week 5) View Submissions View Reports

You run an A/B test that looks at whether each user clicks a button or not. Which of the following distributions should you use in your analysis?

a) A normal distribution
b) A binomial distribution
c) A common distribution

Imagine that you want to run an A/B test, and you think the treatment will improve your conversion rate, which is 10%. In that scenario, what is your null hypothesis?

The treatment of your A/B test has 2,659 impressions and 452 conversions. What is the conversion rate, rounded to the nearest percent?

What is the most common significance level (or alpha) used in A/B tests?

If the control had a conversion rate of 10% and the treatment a conversion rate of 17%, what was your observed lift?

Which of the following is true about the significance level (alpha) if the confidence level is 95%?

If you run an A/B test and you find a p-value of 0.03, which of the following is true?

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

What was the uplift (lift) in conversion rate?

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

What is the p-value as a percentage?

To answer this question, you will need to use the calculator at: https://abtestguide.com/calc/. Plug the following information into the calculator:

The results of an A/B test are:

Control: 5687 Impressions | 524 clicks

Treatment: 5124 Impressions | 545 clicks

If the alpha was 5% for this test, you would:

 

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Graded Quiz: Calculating A/B Results (Week 5) View Submissions View Reports

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