Horizontal and Vertical Financial Analysis

Analyze the horizontal and vertical analysis you completed in the workbook. Choose three items from each analysis that you feel are important to highlight, positive or negative. Share what these items mean in terms of the company’s performance and your recommendation to invest or not to invest based on these figures. Remember to support your recommendation with the figures calculated in your analysis.

Analyze the ratio analysis you completed in the workbook. Address each area of ratio analysis: liquidity, solvency, asset management, profitability, and market analysis. Interpret these ratios, and explain what they mean for your company, supporting your explanation with your calculations.

Locate or calculate at least 5 key ratios from your company’s main competitors. Compare your company to the competition and explain which company is performing better. Support your explanation with your calculations or research of the competition.

Advise your audience as to whether to invest in the company you chose, with a summary of why you advise this, which your work above should be supporting.

Needs to be at least 3 pages

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