Impact of Advertising on Sales

NEED 3 FIRMS WHO CUT THEIR ADVERTISING BUDGETS AND EXPERIENCED SALES DROP AS A RESULT

In this section, find three or more real cases that support your answer as found from newspapers, magazines, books, or Internet. For each case, report the brand name, the product type, the firm, the place (country or region), the time (year or season), the type(s) of ad (e.g., television, newspaper, outdoor, yellow pages, and Internet), the amount of the advertising budget cut (in dollars and/or percentage), and the change in the sales (in dollars and/or percentage). Indicate the source of each citation in the text.

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