Improving Online Presence Strategies
Improving Online Presence Strategies
Scenario
Once again you are back visiting your friends from Bunker Books. As an e-commerce expert you will be doing some research and giving advice to the husband and wife team that have owned this company for 20 years. After you helped them with an e-marketing plan and developed their social media campaign, you are now called upon them to help with collecting payments online and securing their website and database.
Deliverable
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.If you are finished reviewing this scenario, close this window and begin working on your report.You can return and review this scenario again at any time.
Your Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.
YOU DECIDE
Activity or Assignment
Assignment
For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.
Answer Preview-Improving Online Presence Strategies
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