Integrated Marketing Strategy
Integrated Marketing Strategy
Read this case on pages 510-511 of the text and answer these questions within your case analysis:
- Describe L’Orela’s integrated marketing strategy. What are the strengths? Weaknesses?
- Describe the function and effectivenes of brand ambassadors. What are some risks associated with choosing a brand ambassador?
- Why is it important to have a story to tell when developing content marketing?
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