Marketing Communications Mix-Coca-Cola Company-

Companies use the marketing communications mix differently, depending upon the intended target audience. As you learned, having a well-coordinated integrated marketing communications strategy is important in order to deliver a clear and compelling message to customers.

For your discussion, provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.

Also, provide an example of a company or product brand that hasn’t done a good job with communicating their message to customers. How might the company better leverage the marketing communications mix to successfully communicate with customers? Propose an alternative with supporting details.

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