Marketing Products Globally-With each passing day we are becoming more and more a global market place. In many cases, a product is produced for a specific target market; but in order to expand and be successful, an enterprise should consider other markets in which the product could also be used and thrive.

For this discussion select one of the following products and determine what secondary sources you would use and how you would determine what countries are viable for this product.

• Hybrid cars.
• Refrigerators.
• Cholesterol drugs.
• Baby formula.

Answer Preview-Marketing Products Globally