Product Positioning Strategies

“Positioning” Please respond to the following:

• Pick a nonprofit organization with which you are familiar and believe the organization should be re-positioned to serve its core clientele better or a new clientele altogether. Identify the organization, its current position, and your recommended reposition, including the existing or your proposed target audience for the recommendation.

• The Gulf of Mexico Coast’s tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists

Answer Preview-Product Positioning Strategies