Social media marketing- depends on involvement and word-of-mouth. However, there are risks when using it. Discuss the pros and cons of using LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy in the Marketplace Live simulation. Define at least two advantages and two risks to using it to sell computers to business customers.
The Marketplace Live simulation involves business-to-business (BTB) marketing of computer products. it is often considered for business-to-consumer (BTC) marketing. Does it work in the BTB marketplace? Why, or why not? How might you use it in the Marketplace Live simulation to build relationships with business buyers? Provide at least two specific examples and defend your choices.
Answer Preview-Social Media Marketing
