Starbucks-Delivering Customer Service
Hypothesis testing involves using the actual data to determine whether what had been anticipated about the research problem is true or otherwise. In the case of this research, it is believed that Starbucks Corporation is yielding maximum satisfaction for its customers. However, this is determined by the data collected from the survey questions administered. To test the hypothesis, the data collected is coded and analyzed statistically to come up with conclusions. It can be seen that the questions in this survey will collect qualitative data that cannot be computed using statistical methods. It is in this regard that the data collected is coded to come up with numeric data that could be manipulated mathematically using statistical methods and hence empirically test the hypothesis.
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