Strategic Analysis of the Body Shop

This report only need to include:

1. Introduction ~ 100 words
2. Strategic Analysis ~ 500 words
   1. External analysis
      1. (General Environment) PESTEL Model – what are the mega trends most relevant to your organisation over the next 3-5 years, and why? What opportunities/threats do they pose and why? Is your organization addressing them? How?
      2. Overall conclusion for external analysis: What are the opportunities/threats for your organization over the next 3-5 years? How well is your organization addressing them or not addressing them?
   2. Internal Analysis
      1. What are the competitive strength? In particular, how do they satisfy the four criteria for identification of a core competence?
      2. What is the competitive position in the market?

• Are they any weaknesses evident? If so, what are they?

1. Overall conclusion on competitive strength/weaknesses of the organization?

1. Conclusion on strategic analysis
   1. How strategically well-positioned is your organization in its industry? How well has it handles opportunities/threats? How does it compare with rivals? Are there strategic weaknesses evident? If so, what are the implications?
2. Strategic Direction-setting ~ 500 words
   1. Vision:
      1. What is it?
      2. Is it clearly articulated?

• Does your organization live the vision?

1. Mission
   1. What is it?
   2. Is it clearly articulated?

• Does your organization live up to the mission?

4. Strategic objectives
   1. To address the question of your organization’s strategic objectives, use stakeholder theory to identify the definitive, dominant and other stakeholders, and their demands. In particular, you MUST present and discuss a stakeholder analysis table (see the example below). This stakeholder analysis MUST appear in the BODY of the report and NOT in the appendices.
   2. Once the stakeholder analysis table have been presented, this section of the report should then briefly discuss the following questions: What are the strategic objectives of your organization? Which stakeholder demands are these strategic objectives intended to address and satisfy? Do the strategic objectives of your organization align with, and address, the demands of these stakeholders? What do you conclude if stakeholder demands and strategic objectives align? If they do not align, is there any significance issue emerging for your organization?
   3. Conclusion on strategic direction: what do you conclude if your organization spells out and pursues vision, mission and strategic objectives that are clearly directed at meeting the needs of legitimate stakeholders? What do you conclude if there is evidence of misalignment?

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