Strategic Audit of Samsung Company

According to the SWOT matrix, Samsung should concentrate growth, expansion in up-and-coming markets, advance in innovation and researches and do differentiation strategy as its future strategy. Based on its strength of market capitalization, access to funds and a very strong brand, the company should pursue growth. This will be effective through international expansion, regional expansion and expansion through attainment.  It should adopt differentiation In order to move away from profitability pressures and ensure that it is not competing at the lower end of the market. It should strengthen its investment in research and developments and try to confine more value and access new technology through acquisitions. This will increase its profitability to the company. In addition, to ensure better targeted positioning and have products that meet customer needs it should imply a heavy focus on information technology. This would have an impact on its strength to having a huge market. Finally, in order to ensure it stays off competition it should invest more in branding and customer loyalty programs which will make its products a first choice for consumers.

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