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Issue: How can we give enough promise to convince people to spend millions online?

Alternative 1: Set up a security system for online payment.

Advantage 1: Consumers will feel safe for purchase online.

2: Could attract to the consumers from international market.

Disadvantage 1: If the security system breaks, the company will compensate for loss.

2: Since the jewelry line is the high end, consumers will hesitate to purchase the jewelry just by pictures and description.

Alternative 2: Set up stores for giving consumers another way to purchase jewelry.

Advantage 1: It becomes easily to build a long relationship between company and consumers.

2: Stores offer the after-sale services completely.Consumers can bring  jewelry to store for repairing or cleaning them.

Disadvantage 1: It needs an enormous investment to set up stores, which will be hard to get profit.

2: Since the prices of polished diamonds have being fallen, it might be few or none consumers come to stores.

Recommendation:

According to first page of this file to write a 2 pages PAPER。first brief the case（3 to 4 sentences and write separately ）。then according to my outline has to include every point i addressed ！pick your own Recommendation，and pick one Alternative (needs 2 or 3 reasons)。

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