Supply Chain Analysis-Amazon
100% original, rubric, word count and required readings must be included
Assignment 1: Discussion—Supply Chain
Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.
Using the module readings, Argosy University online library resources, and the Internet, respond to the following:
- Give an example of a product or service where the target customer is part of the supply chain.
- Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
- Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
Post your response to the appropriate Discussion Area. Review and comment on at least two peers’ responses.
Required Readings
- Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. The Journal of Consumer Marketing, 21(7), 486–496. (ProQuest Document ID: 220125989) http://search.proquest.com.libproxy.edmc.edu/docview/220125989?accountid=34899
- Osarenkhoe, A. (2008). What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? Journal of Database Marketing & Customer Strategy Management, 15(3), 169–190. (ProQuest Document ID: 233312287) http://search.proquest.com.libproxy.edmc.edu/docview/233312287?accountid=34899
- Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved fromhttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live
Recommended Readings
- Kahn, S. R. (2010). Capitalism at the crossroads: Next generation business strategies for a post-crisis world. Choice, 48(4), 738. (ProQuest Document ID: 818556268)http://search.proquest.com.libproxy.edmc.edu/docview/818556268?accountid=34899
- Shore, H. (2008, March). Are you creating raving fans? Biznik. Retrieved fromhttp://biznik.com/articles/are-you-creating-raving-fans
module_3_readings_and_overview_of_project
Answer Preview-Supply Chain Analysis-Amazon
